About the site

Look Into Bitcoin is a free-to-use, open-access website (no data capture required), that provides learning tools for people interested in Bitcoin.

It enables anybody from any financial background to understand Bitcoin's market dynamics, to support their Bitcoin investing.

In line with the open-source nature of Bitcoin, Look Into Bitcoin seeks to provide free insightful Bitcoin valuation tools to anybody around the world.

The site is made up of three main sections:

Learning - educational mini-chapters that give those new to Bitcoin investing a deep dive into key concepts around Bitcoin valuation tools.

Live Charts - exploratory live data charts that use either market-cycle or on-chain analysis. They give Bitcoin investors simple guidance to identify where Bitcoin is over or undervalued from a historical perspective.

Indicator Alerts - linked to relevant valuation tool charts, they allow investors to reconnect to charts at critical times in Bitcoin’s price cycles.

Bitcoin is a new asset class, so established valuation models do not exist for it yet. As Bitcoin grows, we are exploring new ways to understand its value proposition from an investment perspective. Look Into Bitcoin makes such exploratory valuation tools publicly available so that anyone can benefit from them.

A note from the site creator


Thank you for checking out the site.

I am a full-time Bitcoin and crypto trader, investor, and researcher who continues to learn about the market every day. I regularly tweet my ideas and you can follow me here.

I studied Economics & Finance, and then worked for global brands in consumer insights, using market psychology to create profit-building strategies.

These two schools of thinking, economics and market psychology, proved useful when I fell down the Bitcoin rabbit hole. They gave me an understanding of how long term price action is influenced by adoption, market cycles and market psychology - among other things.

I discovered these elements could be applied to Bitcoin to develop a long term strategic investment approach to the new asset class. This led me to create a number of indicators and models for Bitcoin, some of which I share here.

I like the idea of regular people (not just those who are financially privileged) having access to information that encourages them to make their own financial decisions. For that reason, I wanted to make Look Into Bitcoin which provides information about Bitcoin investment tools freely available.

Bitcoin is a peaceful disrupter that is revolutionising finance and helping to level the financial playing field. I believe everyone should at least have access to information that can help their understanding of this exciting innovation.

If you would like to get in touch, you can contact me here.

I wish you well on your Bitcoin journey.

Philip Swift